BBBOnline
Code of Online Business Practices
EmergencyLights4Less.com fully
supports the PRINCIPLES of the CODE.
This
code contains practical, performance-based e-commerce guidelines.
These guidelines were designed to
allow online businesses to take advantage of the technology and to
foster innovation while
adhering to fair business
practices that provide truthful and accurate information to online
consumers. These voluntary guidelines
represent sound online
advertising and selling practices that the Better Business Bureau and
BBBOnline believe will boost
consumer trust and confidence in
online commerce. However, the code does not address whether the laws, if
any, of any particular
jurisdiction apply to online
advertising or transactions. Online businesses are therefore advised to
make a determination
that their practices are in
compliance with applicable laws. EMERGENCYLIGHTS4LESS.COM embraces and
practices the principles
of the code as follows:
PRINCIPLE
1: Disclose! Disclose! Disclose! Online businesses shall disclose to
their
customers and potential
customers, clearly, conspicuously, and in easy-to-understand language,
accurate information about
the business, any goods or
services offered through an online transaction, and, if applicable, the
transaction itself.
PRINCIPLE 2: Tell the Whole Truth and Nothing
but the Truth! Online businesses shall not engage in deceptive or
misleading
trade practices with regard to
any aspect of electronic commerce, including advertising and marketing,
or in their use of
technology.
PRINCIPLE 3:
Maintain Respectful Information Practices! Online businesses shall adopt
information practices
that are respectful of the
consumer's concerns and treat all information with care. They shall post
and adhere to a privacy
policy based on fair information
principles, take appropriate measures to provide adequate security, and
respect consumer's
preferences regarding unsolicited
e-mail.
PRINCIPLE 4: Aim to Please! Online businesses shall make
online shopping
a positive consumer experience
and shall seek to resolve disputes that are raised by their customers,
clients, or licensees
in a timely and responsive
manner.
PRINCIPLE 5: Take Special Care with Children! If online businesses target children
under the age of 13, they shall take special care to protect them.
